Evolve Magazine February 2018 business feature article
Evolve magazine September 2018 - Micaplex article

Hire a Freelance Copywriter – 5 Reasons It’s a Good Investment

Hiring a freelance copywriter can be one of the best moves your company ever makes. That’s because effective copywriting can literally make or break your business. Think about it – just about everything begins with the copywriting. From menu and product descriptions to understanding how your service works, the copywriting is a crucial tool in helping you to get sales. Hiring a freelance copywriter will give you an advantage over the competition and help you grow your business.

When you hire a professional freelance copywriter, you are making an investment in your business. Here are 5 reasons why it’s a good investment to make:

  1. Words sell. Spend one day paying attention to how much you read when it comes to purchasing products and services. Whether it’s billboards, brochures, flyers, websites, articles, or something else, words are a powerful tool in helping businesses to sell.
  2. Your image matters. In today’s world, people often begin their search for products and services online. How your website looks, including the content that is on there, makes a huge difference in your image. You want to ensure you are putting forth a professional image online and off.
  3. Not everyone can write (or should). There are plenty of people who can put sentences together, but that doesn’t mean they should do the copywriting to promote your business. Let them do what they are good at and let the professional writers stick to doing the copywriting. That’s the best way to ensure your copywriting is professional and effective.
  4. First impressions go a long way. Getting people to read your content is a great thing, but if it’s not professionally written you may be doing more harm than good. If they turn away, they may not come back again. You only get one chance to make a first impression, so you have to make it count.
  5. It saves you money. Rather than thinking it costs you to hire a freelance copywriter, it’s a good idea to focus on all the money it’s actually saving you. When you hire a copywriter, you will free up your time so you can do something else. Plus, poor copywriting can cost you business. A lot of business.

Good professional copywriting can help every business to get more sales, attract more clients and customers, and help to improve their overall image. Don’t trust your copywriting to just anyone. Hire a freelance copywriter who has the experience, knowledge, education, and dedication to the profession that will help you get the words that you need.

As a professional copywriter for hire, I can help you with all of your copywriting needs. A full-time copywriter since 2004, I also have a master’s degree in professional writing, and have completed thousands of projects over the years. Please take a moment to review my online portfolio to see a small portion of the work I’ve completed, and contact me to get a quote for your next copywriting project.